NIKE SYNCHRO

PROJECT BRIEF

A 2-week mentorship project that was done with Mark Smith and ArtCenter footwear designers at Nike to create designs that were inspired by a six-word story.

PART 1

Design a timepiece that's inspired by a 6-word story that comes from a hero and villain.

These individuals perform on the biggest stage, the octagon and in movies. Sometimes these high performing individuals need a bit of time to reset their minds to perform at the highest level.

VILLAIN

HERO

CONNOR MCGREGOR

NATALIE PORTMAN

PART 1

The first part was to come up with a six-word story that was inspired by a hero and villain. From there we had to create a "Time and Space" product inspired by our story.

PART 2

The second part was to create a footwear project inspired from part 1.

How can we slow down time?

TIME PC IDEATION

13

seconds for Mcgregor to knock out Jose Aldo

years old Natalie featured in her 1st breakthrough film

TIME STOPS

MIND LOCKS

CONQUER ALL

There will be 13 ticks in a minute, so that when the performer is getting into their head space they can focus on the ticks to trick their mind into thinking that the minute has been slowed down.

PART 2

Take the six-word story as inspiration to design footwear to enhance the reaction speed of a tennis player.

TIME STOPS

MIND LOCKS

CONQUER ALL

Combining the power of mixed martial arts and lightness of ballet into the sport of tennis

In the sport of tennis, movements are similar to those of mixed martial arts and ballet because you’re dancing with your opponent on the court with lateral and spin movements.

TEMPO

BALANCE

FLOW

PRECISE MOVEMENTS

These are the shared movements from both mixed martial arts and ballet which directly translates into the sport of tennis.

The reaction step is the most important step in the kinetic chain for mixed martial arts, ballet, and tennis.

The inspiration for the shoe derived from ballet photographed in slow motion. Because you’re dancing with your opponent on the stage, this slow motion visualization is the kinetic chain in motion.

Forefoot lockdown inspiration from ballet ribbons

Bands squeeze the sole in the forefoot

React quicker so the kinetic chain can react and put you in the desired position

HOW CAN YOU REACT .13 SEC FASTER?

The shoe will help you react .13 of a second faster so it could start the reaction step in the kinetic chain faster. Also, with the seamless lockdown like a ballet shoe, you will feel connected to the shoe.